Hard-to-Keyword
RSS FeedI'm Eric Cheung, a product manager working on agentic commerce at eBay, previously at Google Shopping. I write about Hard-to-Keyword demand: the shopping intent people never typed into a search box. Views are my own.
Start with The "Hard-to-Keyword".
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The "Hard-to-Keyword"
Updated:Typed search queries are survivors. Twenty years of e-commerce trained buyers to shrink what they wanted into whatever the product index could match, and the rest never reached the logs.
Recent Posts
Google's Q3: query growth and Search revenue are two different numbers
Alphabet's Q3 shows Hard-to-Keyword demand reaching Google Search. Why query growth and Search revenue are different numbers, from an ex-Google Shopping PM.
Hello shoppers, welcome to the world of harness
Everyday shoppers will need a harness for their AI shopping agents. Why confirming every purchase won't work, and why payment, marketplace and agent each own part of it.
Personal Agent Protocol: Only 4 of 21 company design partners are retailers
Banks, insurers, cable companies and an airline signed up for Meta and Sierra’s new standard. That says a lot about where personal agents go after checkout.
Retailers Are Fighting Over Agentic Checkout. The Land Grab Is Upstream in Hard-to-Keyword.
Agentic commerce got three Wall Street Journal stories in four days. Two CMO Today pieces on Oct. 2 mapped how retailers are handling AI shopping agents. A C...
Muse, UCP and ACP check out three different ways. Merchants get the same deal from all of them.
Meta, Google and OpenAI each built a different way for AI to buy things. For merchants, the deal is the same. What really differs is where the demand starts.
Agentic Commerce is going to see more "lean-in" behaviors from consumers
Updated:A sourced, chart-by-chart look at how human behaviors are shifting to be more engaged with the devices since AI chat, live shopping, and AI search assistants took off.